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  1. Free Delivery for all orders over $199
  2. Proudly Australian Made from Australian Wool.learn more
  3. Australian Owner

Get Cosy With Throw.

The Throw family offers luxury, personalisation, and craftsmanship in heirloom-quality 100% Australian Merino wool. From photo-knit blankets to cheeky pet designs and stylish home decor, our Australian Made brands blend style, sentiment, and sustainability seamlessly.

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Experts in Personalisation

We will transform photos into heirloom-quality Merino wool blankets. We create personalised, sentimental keepsakes to cherish forever.

PERSONALISE YOURS

Australian Made and Owned

Australian manufacturing standards rank among the highest globally. By producing locally, we can ensure our products are crafted under fair labour conditions and adhere to strict environmental regulations.

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Mothers Day Order Cutoff

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Personalisation Experts

At Throw, we’re Australian-made personalisation experts, specialising in custom knitted keepsakes for the whole family. From personalised photo blankets that turn your favourite memories into cosy Merino wool throws, to custom baby blankets embroidered or knitted with names, birth details and colours, through to bespoke dog jumpers designed to fit your pet perfectly, every piece is made to order and uniquely yours. Our personalised blankets and dog jumpers are crafted in Gisborne, Victoria, using premium Merino wool, creating high-quality, sustainable, and long-lasting gifts. Whether you’re searching for personalised baby blankets, custom photo blankets or unique dog jumpers in Australia, Throw makes it easy to create one-of-a-kind, meaningful pieces that blend comfort, style and sentimental value.

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Create an heirloom quality Merino Wool blanket with your favourite photo knitted right into the fabric.

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Add Names and Dates

Add a name or date to our baby blankets to make it extra special. Perfect for gifting.

Personalise Your Blanket

Create From a Prompt

Use our AI tool to create an image or edit your own images, and we will knit it into a Merino Wool blanket.

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Let customers speak for us

from 9 reviews
Maiken
Love my throw. It’s so warm and soft.

Fast delivery and love the throw! It’s so warm and soft.

Herringbone Throw – Pure Merino Wool
Herringbone Throw – Pure Merino Wool
Joshua
Amazing products got custom colours to match my orange car

I brought two beanies and blanket and they are so soft can't wait for winter and to chill out in the car for those nights where you're driving a bit too far and you need a blanket to cuddle up in Or when you stop on the side of the road to have a coffee and some lunch or another trip big out doorer thanks Guy's & Andy

Block Herringbone Throw Rug – Pure Merino Wool
Block Herringbone Throw Rug – Pure Merino Wool
Kaz
Kaz_Finn

Love the throw I purchased or my son's birthday. Finn is his beloved Golden Retriever and when I opened the package it was like looking at Finn. I really appreciated the email of what the picture on throw would look. Recommendation from a friend. I most certainly recommend especially if you are looking for a unique gift.

Custom Pet Picture Blanket – Merino Wool Blend
Custom Pet Picture Blanket – Merino Wool Blend
Martin
Very soft. Very cool.

Great gift idea.

Custom Photo Throw – Pure Merino Wool
Custom Photo Throw – Pure Merino Wool
Adam

Ordered a doggo blanket and my goodness it’s plush! Not only is it a good product but the photo I had done of my dog was incredible. Fast delivery and impeccable customer service. Definitely ordering some as gifts!

Custom Pet Picture Blanket – Merino Wool Blend
Custom Pet Picture Blanket – Merino Wool Blend
NETA
perfect fit!

such a cute jumper!!! Being a Boston terrier, it is hard to buy jumpers for Izie! But BONR checked her measurements, to make a jumper that fits!! thankyou!

Contrast Merino Dog Jumper
Contrast Merino Dog Jumper
NETA
stunning!!!

the custom pet picture blanket is stunning!!! I use it in the car as a pet travel rug, as it is super soft for my pups, and washable! thankyou team for such an beautiful product!!

Custom Pet Picture Blanket – Merino Wool Blend
Custom Pet Picture Blanket – Merino Wool Blend
Robyn

Thank you for my gorgeous, gorgeous knee rug!! It’s just the right size, it’s as warm as toast and I love having my grandbabies on my knee every evening!!!

Custom Photo Throw – Pure Merino Wool
Custom Photo Throw – Pure Merino Wool
Jen
Blown Away

5 Stars – Blown Away

Wasn’t sure what to expect, but this exceeded everything. The picture came out so clear, way better than I thought it would on wool. It actually looks like art, not some novelty thing. The blanket itself is soft, heavy in a good way, and clearly made to last.

What really surprised me was the quality of the knit—it feels like something your grandma would’ve made, if your grandma had a design degree and industrial-level precision. Plus, shipping was free and the full discount came through without any issues, which never happens.

Honestly, I don’t write many reviews, but this deserved one. It’s a proper keepsake. Highly recommend.

Custom Photo Throw – Pure Merino Wool
Custom Photo Throw – Pure Merino Wool

Committed to Comfort, Care, and Animal Welfare

At Throw, we believe in ethical sourcing, sustainable practices, and premium Australian Merino wool—supporting Australian farmers while ensuring the highest standards of animal welfare.

Happy sheep, happy products, happy pets, happy people.

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Free Delivery Australia Wide

Shop with ease — spend $199 or more and enjoy free shipping anywhere in Australia. Quality, comfort, and convenience, delivered to your door!

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Sustainability Woven Into Every Thread

From 100% Australian Merino wool to eco-friendly packaging, sustainability is at the heart of everything we do. Thoughtfully made, ethically sourced, and built to last—because a better future starts with better choices.

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Blog posts

Eco-Friendly Elegance: How Throw Combines Luxury and Sustainability with Merino Wool

Eco-Friendly Elegance: How Throw Combines Luxury and Sustainability with Merino Wool
Discover the perfect blend of luxury and sustainability with Throw. Our 100% Australian-made Merino wool products are not only soft and stylish but also eco-friendly. From handcrafted throws to custom photo blankets, we’re changing the way you think about home decor—by weaving in a commitment to both local artisans and the planet.

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Introducing Throw – Where Australian-Made Luxury Meets Sustainability

Introducing Throw – Where Australian-Made Luxury Meets Sustainability
Experience a fresh wave of Aussie luxury that’s chic, conscious, and proudly local. At Throw, we’re redefining what it means to live sustainably—with style.

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Meet Throw: Australian Made Woollens with Heart, Style, and a Little Bit of Cheek

Meet Throw: Australian Made Woollens with Heart, Style, and a Little Bit of Cheek
Welcome to Throw – where Merino wool meets modern living, and every stitch tells a story. Born in the heart of Victor...

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Australian Made. Uniquely Yours.

At Throw, we believe in the power of thoughtful design, sustainable materials, and true Australian craftsmanship. Every piece in our collection — from luxurious Merino wool throw rugs and cosy throw blankets to baby blankets, custom-fit dog jumpers and bespoke photo blankets — is crafted to bring warmth, comfort, and personality into your everyday spaces.

Proudly 100% Australian made, all of our knitted products are crafted in Gisborne, Victoria, using only the finest pure Merino wool. Naturally soft, breathable, and biodegradable, our ethically sourced Merino wool is perfect for year-round comfort in the Australian climate. Whether you’re adding a statement throw rug to your living room, refreshing your bedroom with a premium wool blanket, welcoming a new arrival with a soft Merino baby blanket, or treating your furry friend to a personalised dog jumper, you’re choosing an eco-friendly, long-lasting and sustainable piece.

Our custom photo blankets, personalised baby blankets and knitted designs are made to celebrate life’s most meaningful moments. Each blanket is carefully knitted to capture your images and details in beautiful clarity, creating a cherished keepsake that’s as practical as it is sentimental.

From contemporary herringbone throw rugs to heirloom-quality baby blankets and unique, personalised gifts with a story, our collections are made for those who value authenticity, quality, and slow-made design. With a strong focus on customisation and small-batch production, we create meaningful, one-of-a-kind pieces that bring warmth, joy, and a touch of Australian luxury to every home.

Discover the beauty of bespoke knitted goods — sustainable, stylish, Australian-made throw rugs, baby blankets, photo blankets and dog jumpers, all made with care.

Acknowledgement of Country

Throw acknowledges the Wurundjeri Woi Wurrung Peoples as the Traditional Owners and Custodians of this land and waterways. Throw recognises their living cultures and ongoing connection to Country and pays respect to their Elders past, present and emerging. THROW. also acknowledges local Aboriginal and Torres Strait Islander residents of Macedon Ranges for their ongoing contribution to the diverse culture of our community.